Chalmers WinesTelling the Chalmers Wine Story
Crafting a Visual Identity for Australia’s Wine Trailblazers
Chalmers Wine has never followed the crowd. For nearly 30 years, the family has led the charge in bringing alternative grape varieties—especially from Italy—into the Australian wine scene. From their cutting-edge vine nursery to their sustainably farmed vineyards, everything they do is driven by curiosity, care, and a deep connection to place. They needed visual content that could tell that story—boldly, honestly, and with impact. Our long-standing partnership has focused on doing exactly that: capturing the people, the process, and the philosophy that make Chalmers different.
What We Delivered
Photography & Video
We’ve captured the full spectrum of the Chalmers story—sun-soaked vineyards, hands-on winemaking, and the team behind it all—building a library of high-impact, versatile content used across all channels.
Bottle Photography
From clean studio shots to styled compositions, we’ve created a suite of premium bottle imagery that brings consistency and polish to retail, digital and campaign assets.
Packaging & Label Design
We developed standout packaging and label design for their core ranges and sub-brands, including Mother Block. Each piece reflects the variety’s character and Chalmers’ bold approach to winemaking.
eCommerce Website
A custom-built, mobile-friendly website that balances form and function. It offers a seamless customer experience while showcasing the depth of the Chalmers story.
Mother Block: Place-Driven Design with Everyday Appeal
As part of our ongoing work with Chalmers, we developed the full identity for Mother Block—a sub-brand created to bring sustainable, alternative wines to a wider audience. The label artwork is based on a topographical view of the Merbein vineyard, grounding the design in place while creating a bold and approachable aesthetic. The result is a sub-brand that feels fresh, honest and distinctly Chalmers—on shelf and on screen.
We’ve worked closely with Chalmers over many years to bring their story to life. Our job has always been clear—show the heart and soul behind the wine. From sweeping vineyard imagery to detailed shots of the winemaking craft, we’ve built a visual library that’s rich, authentic, and distinctly Chalmers. It’s helped position the brand as a leader in a competitive market, translating passion and expertise into a visual identity that connects with both loyal drinkers and new audiences.
