Lee & Golding High Voltage Branding
A Fresh Identity for a Trusted Electrical Leader
Exceptional trade services branding is vital for established businesses that need their visual identity to match their hard-earned reputation. This was precisely the case for Lee & Golding Electrical, a well-known Mildura-based business with over two decades of experience serving industrial, commercial, and domestic clients. Renowned for their top-tier service and reliable work, they required a modern brand and online presence that properly reflected their position as a trusted leader in the electrical industry. Our mission was to create a brand that speaks to their extensive experience, builds on their credibility, and helps them stand out in a competitive market.
Services Provided
We built a powerful industrial brand identity from the ground up, starting with a bold typographic logo that captures the strength and precision of the electrical trade. To create a unique and memorable visual hook, we introduced a vivid, high-voltage-inspired cable stripe. This simple yet effective graphic element runs across all their marketing materials, giving the brand a modern and instantly recognisable edge.
This new identity was rolled out onto a clean, easy-to-navigate website that showcases their wide range of services and clearly positions them as the go-to electrical provider in the Mildura region. We also kickstarted their visual content library with on-brand photography and custom design assets, ensuring they had a cohesive and professional look across every customer touchpoint.
What We Delivered
Our team provided an end-to-end branding and digital solution to re-energise the Lee & Golding Electrical brand.
Strategic Branding & Visual Identity
We developed a complete brand identity, including a new logo, colour palette, typography, and the unique ‘cable stripe’ graphic to ensure a cohesive and memorable look.
Web Development & Design
We designed and built a professional, mobile-responsive website focused on user experience, clearly outlining their services and making it easy for customers to get in touch.
Professional Photography
Our team conducted an on-site photoshoot to capture their team and work in action, creating a custom library of authentic images for their new website and marketing materials.
Copywriting & Content Creation
We wrote clear and effective copy for the new website and created a suite of on-brand digital assets to support their launch and ongoing marketing efforts.
