Black CockatooCreating a Culinary Destination
Branding a High Country Dining Experience
This project showcases our expertise in hospitality design, where we were engaged to develop a complete brand for Black Cockatoo, a premium dining destination on Mt Buller. The restaurant offers a refined culinary experience inspired by Australian heritage and local ingredients. Set against the stunning backdrop of Mt Stirling, its rustic-meets-contemporary interior required a brand identity that could match its ambition. Our goal was to capture the restaurant’s unique character through a visually rich and strategically crafted presence, positioning Black Cockatoo as a standout hospitality brand in a competitive, tourism-driven market.
Services Provided
We created a brand that elegantly celebrates the restaurant’s deep connection to nature, culture, and craftsmanship. By fusing earthy textures, local storytelling, and bold, contemporary design elements, the Black Cockatoo identity now speaks directly to its ideal audience of tourists, locals, and discerning food enthusiasts. The brand feels both sophisticated and authentic, mirroring the dining experience itself.
This new visual identity has been seamlessly rolled out across all customer touchpoints, including physical signage, beautifully printed menus, and a full suite of digital assets. The result is a consistent and high-impact brand presence that elevates the entire dining journey, from the first online impression to the final bill, driving brand recognition and cementing its status as a must-visit culinary destination.
What We Delivered
Our team provided a focused creative service to establish the Black Cockatoo brand from the ground up. This included:
Brand & Identity Design
We developed the core brand from concept to completion, creating a distinctive logo, a sophisticated colour palette drawn from the alpine landscape, and a unique typographic style that feels both modern and timeless.
Menu & Signage Design
We designed all the physical touchpoints within the restaurant. This included beautifully crafted menus and clear, elegant signage that complemented the interior design and enhanced the premium atmosphere for every guest.
Digital Asset Creation
To ensure a consistent brand presence online, we created a suite of digital assets. These on-brand graphics were designed for use on social media, booking platforms, and other digital channels to attract visitors and build a strong online following.
