Catholic Education SandhurstEducation With Heart
Heart, Mind, and Community
Catholic Education Sandhurst had a clear goal: build greater awareness of what its schools offer to families today. Academic outcomes remain vital, but they’re only part of the story. Catholic schools are places where children grow not just in knowledge, but in character, compassion, and community. The challenge was to find a way to communicate that full picture—head and heart—through a campaign that felt genuine and grounded.
We found our creative foundation in “Ode to My Child”—a heartfelt written piece that spoke directly to the hopes every parent holds for their child’s education and future. This emotional core became the thread that tied the campaign together, influencing tone, visuals, and structure. From there, we built a multi-channel education branding campaign that helped families connect emotionally with the values Catholic schools live every day.
Services Provided
Our work provided a complete, multi-channel marketing solution that could be used across the entire diocese. We produced a suite of high-impact video content designed for social and digital platforms, capturing authentic moments from within the school communities.
To empower individual schools, we created a full set of customisable digital assets, allowing each school to tailor the campaign to their specific needs. This was all underpinned by a scalable content strategy designed for use in multi-channel advertising, ensuring the “Education with Heart” message could be delivered consistently and effectively to families for years to come.
What We Delivered
Creative concept and campaign platform
The campaign is anchored in “Ode to My Child”, a moving written piece that captures the emotion and intention behind a parent’s choice of school.
Brand messaging and copywriting
Brand messaging for the campaign is shaped around holistic education and belonging—clear, warm, and direct.
Video production
We shot video to showcase genuine classroom moments, teacher relationships, and school community life—capturing what a values-led education really looks like.
Professional photography
We captured photography in multiple schools, building a rich image library for use across the diocese.
Customisable asset toolkit
We made customisable assets available to each school, including branded templates for digital, social, and print use.
Scalable content strategy
We built a scalable content strategy and rollout calendar for ongoing brand consistency across all communication channels.
Digital media buying
Our media buying service targeted local families with the highest relevance across key platforms.
Outcome
The Education with Heart campaign gave Catholic Education Sandhurst more than just a consistent message – it gave them a brand presence that genuinely connected. Anchored in the emotional honesty of Ode to My Child, the campaign captured what makes Catholic schooling meaningful to families today: strong values, supportive communities, and an education that develops the whole child.
From digital and social content to print and audio, the creative translated seamlessly across channels—giving schools a powerful toolkit to engage both hearts and minds. Most importantly, the message resonated.
The result? A campaign that not only sparked real interest among families, but also empowered schools and communities to share their story with confidence and pride.
When we set out to create a campaign for our Catholic school system, we knew it had to capture who we are and what we stand for. In education, the reason why someone enrols their child at a school is often based on a gut feeling, or word of mouth. This is hard to bring to life in a marketing campaign, but Admedia understood the brief, took the time to listen and incorporated story-telling to make something so visually beautiful that it absolutely spoke to the heart. The result was a campaign that resonated with families, engaged our broader community and translated across digital, print and audio.
Jenni Kennedy
Marketing and Communications Manager, CES
