Victorian Government DJSIRCapturing Brighter Futures
Strengthening Industries and Communities Across Victoria
Effective government content creation is vital for departments tasked with communicating the breadth of their work across an entire state. As one of the Victorian Government’s key teams, the Department of Jobs, Skills, Industry and Regions (DJSIR) is responsible for driving the economy, supporting local industries, and helping communities thrive. Their portfolio is vast, covering everything from agriculture and tourism to innovation, small business, and regional development. DJSIR is also on the front line during critical times, supporting biosecurity and emergency response efforts across Victoria.
Services Provided
Admedia partnered with DJSIR to create an extensive and authentic photo library that showcases the rich diversity of the regional Victorian landscape and the key industries that power it. Using a combination of on-the-ground and professional drone photography, we captured the people, places, and work that define the state. This library provides DJSIR with a flexible and powerful set of visual assets that can be used across countless campaigns and communications. It allows them to tell real, compelling stories about the communities and industries they support, ensuring their public-facing materials are always genuine and impactful.
What We Delivered
To meet the department’s needs for authentic, high-quality visuals, we delivered a comprehensive content project. This included:
Strategic Photography Planning
We collaborated with DJSIR to identify key regions, industries, and themes that needed to be captured. This strategic approach ensured the final asset library would be highly relevant and useful for their communication objectives.
On-Location & Drone Photography
Our team travelled to various regional locations to conduct professional photoshoots. We captured a wide range of subjects, from broad agricultural landscapes and industrial operations to small business storefronts and community hubs, using both traditional photography and stunning aerial drone shots.
Digital Asset Library Curation
We processed, curated, and delivered a fully organised digital library of high-resolution images. The content was categorised and tagged for easy access, allowing different teams within DJSIR to quickly find and deploy the visuals they need for any campaign or report.
