Luna FreshFrom Vine to Visual
A Strategic Approach to Growing the Luna Fresh Brand
A targeted agricultural marketing strategy was essential to help Luna Fresh, a family-run business in Mildura, Victoria, share their story. With generations of farming experience and a true passion for growing great grapes, they identified a clear gap in the market for consistently premium-quality produce. They rose to the challenge by combining sustainable farming, innovative practices, and an exceptional level of care. Today, Luna Fresh supplies grapes bursting with flavour to wholesalers and retailers across Australia, having earned a solid reputation for quality you can genuinely taste.
Services Provided
We worked in close partnership with the Luna Fresh team to build a fresh, modern brand that remained completely true to their family roots. The project helped them tell their story in a way that connects with both business partners and consumers. We created a visually rich online presence that mirrors the same care and quality that goes into every bunch of grapes they produce. This cohesive brand identity, from their website to their packaging, now helps them stand out on crowded retail shelves and busy digital screens alike, giving them the professional image their premium product deserves.
What We Delivered
We provided an integrated branding and digital solution to bring the Luna Fresh story from the vine to the visual world.
Branding & Visual Identity
We developed a complete brand identity from the ground up, including a new logo, colour palette, and typography that feels fresh, modern, and connected to the land.
Website Design & Development
We designed and built a clean, visually engaging website that showcases their family story, their sustainable practices, and their beautiful produce, creating a professional digital home for the brand.
Packaging Design
Our team designed vibrant and eye-catching packaging for their grapes, ensuring the product has maximum impact in a retail environment and clearly communicates its premium quality.
Product Photography & Content Creation
We produced a suite of stunning product photography, capturing the fresh, delicious quality of their grapes. This content was used across the new website and for ongoing marketing materials.
