Mildura City HeartA Heartfelt Rebrand
Building a Cohesive Brand for Mildura’s Premier Retail Precinct
A successful precinct requires a dynamic community digital marketing strategy to thrive. This was our focus for Mildura City Heart, the central hub for shopping, dining, and community life in Mildura. Home to over 300 speciality stores, local boutiques, major brands, cafés, and bars, it is where locals connect and visitors explore. More than just a retail precinct, it hosts events, live music, and family activities, all managed by a passionate, community-driven board. Our challenge was to create a bold and cohesive brand identity and digital presence that captured this vibrant energy and engaged the community effectively.
Services Provided
We delivered a complete brand and digital refresh that brought the heart of Mildura to life. The new, vibrant identity was inspired by the region’s unique landscape and culture, creating a look that felt both modern and authentically local. This was rolled out across a sleek new website, custom content, and dynamic graphic design, ensuring every touchpoint reflected the precinct’s energetic vibe.
The new user-friendly website makes it easier for locals and tourists to discover stores, find events, and explore what is on offer. Through professional photography, video, and targeted media campaigns, we boosted the precinct’s visibility and drove public engagement. The result is a stronger connection between the traders and the community, increased footfall, and a digital presence that truly matches the energy of the street.
What We Delivered
We provided an end-to-end creative and marketing solution to completely revitalise the Mildura City Heart brand.
Complete Branding Overhaul
We designed a new brand and visual identity from the ground up, including a new logo, colour palette, and typography that captures the precinct’s lively atmosphere.
Web Development & Design
We built a custom, easy-to-navigate website that serves as a central hub for shoppers, diners, and event-goers, featuring business directories and an events calendar.
Professional Photography & Video
Our team produced a library of high-quality visual assets, including vibrant photography and promotional videos that showcase the people, stores, and events that make the precinct unique.
Content Creation & Graphic Design
We developed engaging content for the new website and social media channels, alongside a suite of custom-designed promotional materials for events and campaigns.
Strategic Media Buying
We planned and executed targeted media campaigns across digital and traditional channels to increase brand awareness, promote key events, and drive foot traffic to the precinct.
Admedia has been an extension of Mildura City Heart for several years now, managing and producing all areas of Marketing, Advertising and Communications across events, trader profiles, and everything city precinct.
Whether it’s graphic design and branding, videography and photography for marketing assets or television commercials, the results produced by Admedia has supported MCH in achieving a strong brand and precinct culture to support our local business and traders.
We have loved working with the Admedia team and look forward to a long working partnership to come.
Danielle Hobbs
Mildura City Heart
