Sub ZeroNostalgia With a Twist
Refreshing a Classic for a New Generation
This project required a strategic approach to packaging design to successfully relaunch Sub Zero, one of Australia’s most memorable drinks of the 1990s. Crisp, refreshing, and ahead of its time, the brand held a powerful sense of nostalgia. The challenge was to reintroduce it to the market, winning over a new generation of consumers while reconnecting with its original fans. The revamped Sub Zero needed to deliver its signature citrus zing with a bold new look that was sleek, fresh, and ready to compete on modern retail shelves and in summer marketing campaigns.
Services Provided
We delivered a complete brand refresh that carefully balanced nostalgic cues with contemporary style. The goal was to ensure the new Sub Zero felt right at home in today’s competitive ready-to-drink (RTD) market without losing its soul. From a modernised logo to packaging that pops in a fridge or on a store shelf, every design choice was made with purpose. We created a visual system that works powerfully on individual bottles and multipacks, ensuring strong brand recognition at every point of sale. The result is a brand that feels both familiar and entirely new, perfectly positioned to make its mark all over again.
What We Delivered
Our team provided a focused design service to bring the Sub Zero brand back to life. The key deliverables included:
Full Brand Refresh
We reimagined the Sub Zero identity, starting with a refined logo, a fresh colour palette, and a modern typographic system that respects the brand’s heritage while appealing to today’s market.
Packaging Design for Bottles & Multipacks
We designed the complete packaging suite for the relaunch. This included creating the visual identity for the glass bottles as well as designing eye-catching multipack cartons that maximise shelf appeal and drive sales.
