Tabletop GrapesRefreshing a Unique Family Brand
Elevating a Family Legacy to the World Stage
Effective produce branding helps to elevate a great local success story into a globally recognised name. This was our goal for Tabletop Grapes, a family business born from Gino and Elina Garreffa’s passion for the land over 40 years ago. From their Mildura vineyards, they have built a brand synonymous with quality, sustainability, and incredible flavour. Their chemical-free dried fruit and award-winning table grapes are now celebrated worldwide for their taste and integrity, earning them a loyal following. The challenge was to create a brand identity and digital presence that fully captured the premium quality of their products and the heart of their family story.
Services Provided
We worked closely with the Tabletop Grapes team to give their brand the polish and digital platform it truly deserved. The project resulted in a fresh, easy-to-use website and compelling content that authentically tells their story, making you crave the very grapes they grow. Every design and strategic decision was made to honour their family roots while broadening their appeal to a wider audience. The result is a powerful online presence that accurately reflects the care and quality they put into every bunch of grapes, helping them grow their reach both here in Australia and on the international stage.
What We Delivered
We delivered a comprehensive creative and digital solution to help Tabletop Grapes flourish online. Our services included:
Brand Refresh & Visual Identity
We developed a refreshed brand identity that feels both premium and down-to-earth, reflecting their family heritage and commitment to natural, high-quality produce.
Website Design & Development
We designed and built a modern, responsive website that serves as a beautiful showcase for their brand story and makes it easy for customers to explore their product range.
Product Photography
Our team captured stunning, vibrant photographs of their fresh table grapes and dried fruit, creating a library of delicious-looking assets for their new website and packaging.
Packaging Design
A key element of the project, we designed new packaging for their products that stands out on shelves, communicates their premium quality, and tells the story of their brand at a glance.
SEO-Optimised Web Content
We crafted all the website copy to be engaging and search-engine-friendly, sharing their family history and highlighting their sustainable farming practices to connect with conscious consumers.
